IFS Progress: The Journey to a New Brand Identity

We have recently introduced IFS Progress as the new name for our development programs. In this blog article, João Stein, Head of Development Programs at IFS, shares insights into the rebranding process.  

Why the rebranding?

Why IFS Progress?

With IFS Progress, we have found a brand name that fits our continuous improvement approach. The name stands for progressing within the current level, from level to level and towards IFS Certification.

The standard management and marketing team at IFS came up with several proposals for a new brand name. We discussed them and finally decided to propose IFS Progress to our stakeholders. Their reactions were very positive and appreciative. They, too, have understood that the programmes have been further developing and growing for ten years and that the name should fit the current approach and intent of the programs.

What needed to be done at IFS?

After deciding to rebrand, preparations at IFS started. We started informing all stakeholders, creating new logos, and updating all relevant technical and marketing documents, training materials, website, database, and IT Tools. I was in regular contact with many colleagues, especially from the standard management, marketing and communication, translations and typesetting, IT, and certification body management departments.

It was a massive team effort, and it was great to see the different departments working so closely hand in hand. I am thankful for their support and commitment to putting every detail together for this newly turned page of our development programs.

What is your motivation for working on these programs?